Hi, I'm Kevy Figuera

Product Leader & Strategic Thinker

I transform ideas into successful products that users love and businesses value. Passionate about user-centered design, data-driven decisions, and cross-functional collaboration.

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Kevy Figuera
8+ Years Experience
20+ Products Launched
3 Companies

About Me

I'm a passionate Product Manager with a track record of delivering user-centric solutions that drive business growth. My approach combines strategic thinking with hands-on execution, ensuring products not only meet user needs but also achieve business objectives.

With experience across fintech, e-commerce, and SaaS platforms, I've learned that successful product management requires balancing user empathy, technical understanding, and business acumen. I thrive in cross-functional environments where collaboration and communication are key.

Core Skills

Product Strategy Product Discovery User Research Data Analysis Agile/Scrum A/B Testing Stakeholder Management Roadmap Planning User Experience Product Led Growth

Principal Product Manager

Tinybeans

July 2022 - September 2024

Sr. Product Manager

Ando Bank

February 2022 - June 2024

Director of Product

Affinity Development Group

March 2018 - Junuary 2022

Product Manager

Affinity Development Group

October 2015 - February 2018

Companies

Led end-to-end product strategy and roadmap for mobile, web, and e-commerce experiences at this private social network for parents. Drove subscription revenue through feature innovation, A/B testing, and user behavior insights to boost activation, retention, and monetization in a highly competitive market.

5M+ Users
50K+ Paid Users
Mobile App Web App E-commerce Subscription Growth

Owned 0→1 product development and PLG strategy for a mission-driven fintech startup. Defined roadmap and shipped sustainability-focused features for the mobile banking platform, helping the company move toward product-market fit while wearing multiple hats in a fast-paced, high-ambiguity environment.

70K+ Active Users
0-1 Product Launch
Mobile Banking PLG Product Strategy
View Business Cases

Spearheaded digital transformation across the Promotions business unit, owning product strategy for marketing tech, CMS, and CRM platforms used by global auto brands. Led cross-functional teams across four countries to launch scalable, customer-first solutions that drove $150M+ in revenue.

500K+ Car Sales (U.S.)
$150M+ Revenue
B2B2C CMS/CRM Marketing Platforms Global Scale

Business Cases

Tinybeans+

Monetization

Led the development and launch of Tinybeans+, a redesigned subscription model that transitioned from a fully paid app to a sustainable freemium strategy, driving 40% revenue growth.

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Gift Card

Growth

Led the development of a sustainable gift card feature that drove 40% user engagement increase and generated $2M+ in revenue while aligning with Ando's environmental mission.

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Impact Center

Activation

Led the design and launch of the Impact Center, a personalized in-app dashboard that increased activation rates by 11% and account funding by 8% through clear guidance and environmental impact visibility.

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Miscellaneous Projects

ChurchCounterApp

AI Application

A church attendance counter application that uses AI vision to count people in photos. Features include section-based counting, photo uploads with AI analysis, and automatic data reset for privacy.

View Repository

Map Animation

Web Development

Interactive map application using mapping libraries to pull data asynchronously and display map elements. Features animated markers moving through bus stops between MIT and Harvard.

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Eyes Movement

JavaScript

Interactive eye movement project that handles DOM elements using JavaScript. The eyes follow mouse movement direction, demonstrating event handling and DOM manipulation skills.

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PacMen Factory

Game Development

Interactive PacMan factory game that demonstrates JavaScript animation and game development concepts. Features dynamic character creation and movement patterns.

View Repository

Education & Certifications

Education

Master of Business Administration

Colorado State University

Business Administration

Bachelor of Science

Walden University

Business Administration

Certifications

Product Management Professional

Product Management Institute

Product Management

Certified Scrum Master

Scrum Alliance

Agile Project Management

AI Product Management

Product School

AI & Product Management

Get In Touch

Let's Connect

I'm always interested in new opportunities, collaborations, and interesting conversations about product management.

Email

kevymanuel@hotmail.com

LinkedIn

linkedin.com/in/kevymfiguera