Hi, I'm Kevy Figuera

Senior Product Manager

I take products from zero to one and grow them after launch. Most recently, I led PosterElite's shift from a physical-product business to a compliance SaaS platform, launching new services that partners resell under their own brand.

Kevy Figuera
10+ Years Experience
20+ Products Launched
4 Companies

About Me

I'm a senior product manager with more than ten years of experience building products from the first idea through launch and growth. I own the full arc: discovery, strategy, design direction, pricing, go-to-market and the roadmap that follows.

I've worked across HR compliance SaaS, fintech, consumer subscription apps and marketing platforms, in B2C, B2B2C and B2B2B models. Today I'm the first product manager at PosterElite, where I lead its transformation into a compliance platform sold through PEOs, HCM platforms and payroll providers.

I do my best work with engineering, design, sales and leadership in the same room. I'm also hands-on with AI, both designing AI features people can trust and using AI tools to move from idea to working prototype faster.

Core Skills

Product Strategy 0 to 1 Products Product Discovery Pricing & Packaging Go-to-Market Partner Ecosystems AI Product Design User Research Data Analysis A/B Testing Roadmap Planning Stakeholder Management Agile/Scrum Product Led Growth

Senior Product Manager

PosterElite

September 2025 to Present

Principal Product Manager

Tinybeans

July 2022 to September 2024

Sr. Product Manager

Ando Bank

February 2022 to June 2024

Director of Product

Affinity Development Group

March 2018 to January 2022

Product Manager

Affinity Development Group

October 2015 to February 2018

Companies

Leading the digital transformation of a labor law compliance company into a white-label SaaS platform sold through PEOs, HCM platforms and payroll providers. As the first product manager, I own product, product marketing and project management across a portfolio of compliance services, including two new services built from zero to one.

2 New Services (0 to 1)
B2B2B White-Label Model
HR Compliance SaaS Partner Ecosystem Pricing AI Features

Led end-to-end product strategy and roadmap for mobile, web, and e-commerce experiences at this private social network for parents. Drove subscription revenue through feature innovation, A/B testing, and user behavior insights to boost activation, retention, and monetization in a highly competitive market.

5M+ Users
50K+ Paid Users
Mobile App Web App E-commerce Subscription Growth

Owned 0→1 product development and PLG strategy for a mission-driven fintech startup. Defined roadmap and shipped sustainability-focused features for the mobile banking platform, helping the company move toward product-market fit while wearing multiple hats in a fast-paced, high-ambiguity environment.

70K+ Active Users
0-1 Product Launch
Mobile Banking PLG Product Strategy

Spearheaded digital transformation across the Promotions business unit, owning product strategy for marketing tech, CMS, and CRM platforms used by global auto brands. Led cross-functional teams across four countries to launch scalable, customer-first solutions that drove $150M+ in revenue.

500K+ Car Sales (U.S.)
$150M+ Revenue
B2B2C CMS/CRM Marketing Platforms Global Scale

Business Cases

Mandatory Handout Service

0→1

Took a white-label compliance service from idea to launch in June 2026. It helps employers find and deliver the notices the law requires at every employment event, with AI search that turns a plain-language question into the right results.

Compliance Training Service

Pricing

Built white-label harassment prevention training priced per employer instead of per seat, so partners can offer it to every client. It assigns the right course automatically, handles retraining and keeps proof. Now rolling out to partners.

Tinybeans+

Monetization

Led the development and launch of Tinybeans+, a redesigned subscription model that transitioned from a fully paid app to a sustainable freemium strategy, driving 40% revenue growth.

Tinybeans Gift Card

Growth

Led the development of a gift card feature that lets users gift a premium subscription. It drove a 40% increase in user engagement, generated $2M+ in revenue and opened new B2B gifting channels.

Ando Impact Center

Activation

Led the design and launch of the Impact Center, a personalized in-app dashboard that increased activation rates by 11% and account funding by 8% through clear guidance and environmental impact visibility.

Miscellaneous Projects

ChurchCounterApp

AI Application

A church attendance counter application that uses AI vision to count people in photos. Features include section-based counting, photo uploads with AI analysis, and automatic data reset for privacy.

Map Animation

Web Development

Interactive map application using mapping libraries to pull data asynchronously and display map elements. Features animated markers moving through bus stops between MIT and Harvard.

Eyes Movement

JavaScript

Interactive eye movement project that handles DOM elements using JavaScript. The eyes follow mouse movement direction, demonstrating event handling and DOM manipulation skills.

PacMen Factory

Game Development

Interactive PacMan factory game that demonstrates JavaScript animation and game development concepts. Features dynamic character creation and movement patterns.

Education & Certifications

Education

Master of Business Administration

Colorado State University

Business Administration

Bachelor of Science

Walden University

Business Administration

Certifications

Product Management Professional

Product Management Institute

Product Management

Certified Scrum Master

Scrum Alliance

Agile Project Management

AI Product Management

Product School

AI & Product Management

Get In Touch

Let's Connect

I'm always interested in new opportunities, collaborations, and interesting conversations about product management.